Our Secret? You’ll have to ask our Chefs. We are led by them, after all.

How we do it

It’s very simple really. Our success is down to our people. They’re at the heart of our business and help us create and produce the very best dishes from around the world. But the magic starts in new product development.

New product development

Every new product here starts life in a development kitchen. Our chefs lead development, like they lead every other aspect of our business. They work with our clients – advising them on the most authentic flavours, explaining their recipes and making sure every detail of the spicing is perfect.

Then - and this is the really unusual bit - they take their recipe into our giant kitchen and work with the teams there to make their recipe a reality. Every Chef guards their own recipe, from that first scribble in a notepad through to final delivery to the supermarket.

Indian food is where our journey started. Back in 1989, Gulam Noon (who later became Lord Noon) set out with just four recipes. Now the market leader for Indian and Oriental prepared meals in the retail market, we’ve created 564 different recipes and cook 2.4 millions meals every week.

Find out more about our story below.

As our business has grown, so has our knowledge of food. Our team of Chefs now includes specialists in South Asian menus, Mexican flavours and much much more. And our plans for the future will see us travelling even further.

Our facilitiesA little more information about our sites.